4 Ways to Customize Your Fitness Facility

4 Ways to Customize Your Fitness Facility

Customizing your fitness experience will involve more than painting walls and purchasing equipment. It means developing a continuous expression of your brand, from equipment and flooring to lighting and interior design. Here are a few ways that you can customize and custom-brand your fitness center, with inspiration photos!




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The Atlantic Apartments Bring Fitness Luxury to Philadelphia's Housing Scene

The Atlantic Apartments Bring Fitness Luxury to Philadelphia's Housing Scene

The Atlantic Apartments on Avenue of the Arts in Center City Philadelphia accounted for every detail when designing their black and white luxury fitness center. Along a window-lined wall draped with cove-lit sheer curtains runs a row of 17 cardio stations, including Precor’s top-of-the-line P82 pieces in the latest black pearl colorway.




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Boutique Fitness at its Finest at Court Jester Athletic Club

Boutique Fitness at its Finest at Court Jester Athletic Club

Demand for energizing and exciting group classes means big changes for many in the fitness industry. Court Jester Athletic Club embraced the trend and transformed their old racquetball courts into impressive functional fitness training rooms. 




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What's New In Fitness - A Look at the Best in Fitness Equipment

What's New In Fitness - A Look at the Best in Fitness Equipment

Our 2018 fitness expos have officially come to a close and we are excited and grateful that so many people came out to learn about some of the best equipment in the industry and engage with our team one-on-one.




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4 Things Millennials Are Looking for in A Fitness Experience

4 Things Millennials Are Looking for in A Fitness Experience

Over the past few years, we have seen many different trends inside the fitness industry driven by the upcoming millennial generation




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Advantage VP Matt Bogumil Talks Current Trends in the Education Market

Advantage VP Matt Bogumil Talks Current Trends in the Education Market

The marketing team recently got some time to sit down with Matt Bogumil, Vice President of Sales & Marketing for our Northern Territory. Matt has been a valued member of our team since 2007. More than ten years later, he is known throughout our company as the go-to resource for industry knowledge and has a long track-record of leading others by example. We discussed everything from the recent trends he’s seeing in the education market in Upstate NY, his advice for his customers, as well as his favorite equipment.




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Color Psychology & How it Affects Your Fitness Center

Color Psychology & How it Affects Your Fitness Center

According to behavioral psychologists, color affects a person’s mind as well as body. Light enters from eyes and skin, travels through neurological pathways and affects the pineal gland in the brain, which in turn affects our body, mind, and emotions.




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A Corporate Wellness Program Benefits Employers & Employees

A Corporate Wellness Program Benefits Employers & Employees

After a long work week, taking a trip to the gym on a Friday isn’t very appealing to most people. However, with more and more people sitting all week at sedentary office jobs, the need for exercise as a healthy daily routine is ever-increasing. So, if employees are too tired after work to travel to the gym, why not bring the gym to the office?




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