It has always been our goal to best align our talented sales people with the needs of our customer base. A big reason our sales reps are specialized in their markets is so they to have a deeper understanding of the markets they serve, and are ultimately better suited to address the customer’s specific needs. Our people are our greatest resource.
We also like to make sure that we are never spreading this important resource too thin. When the customer base of a specific territory starts to grow, the resources needed to maintain this high-level of service must grow as well. Sometimes we reach outward to bring in new talent, and sometimes we change up our team’s alignment.
In an effort to better serve our growing customer base in the Education markets of North Carolina, South Carolina, and Southern Virginia we have decided to realign the coverage of our sales team in that region. We are happy to announce that Daren Burns, one of our former ASF South Education sales representatives, and a North Carolina native, has moved to the Carolina Sport & Fitness (CSF) territory. Daren, a graduate of UNC Greensboro, and former wrestling coach at Appalachian State University, will now be covering South Carolina and western North Carolina, while Steve Anceravage, a veteran of the CSF team for 5 years, will cover southern Virginia and the eastern half of North Carolina.
Daren and Steve will work together to form a formidable team in the CSF Education market. We believe this new alignment will help to better serve this growing customer segment, and will ultimately allow us to be more detailed in serving the the needs of our customers in this territory.
Tom Shifflet, a 5-year ASF Education market expert will be covering Alabama, Georgia, and Northern Florida.