“Companies today are winning by differentiating through experience and finding ways to deliver more value in return for more rewards. As all businesses are now working in an ‘experience economy,’ it’s important for fitness facilities around the world to recognize the value of providing differentiated experiences.”
Originally recorded and published by Precor in May 2019, the recorded webinar below hosts a panel of experts who provide insights and case study examples to help facility owners create an engaging and inspiring exercise experience. Topics range from current group fitness trends to generating ancillary income.
Use the linked titles to jump to key topics within the recording:
What is Experience Design? - Skip Wilson, Precor
Industry Trends
Small Group Programming Examples
Driving Exercise Engagement - Alyssa Montagna, Spivi
Case Study: Dallas YMCA
Delivering a Coach-Led Experience - Erica Tillinghast, Precor
Case Study: Cooper Fitness Center
Precor’s small group training solution: Studio7
Transforming the Cardio Experience - Marc Farber, ClubCom
Increasing Engagement
Generating Ancillary Revenue