In 1987, former Ithaca College wrestling coach John Murray put 15 years’ college coaching experience to new use and started Advantage Sport & Fitness out of his basement in Ithaca, NY. In 1993, he teamed up with his college roommate, John Pfuntner, to open the company's first showroom. With an MBA from Purdue University and a BS in Electrical Engineering from Cornell, Pfuntner added operational and financial expertise to the salesmanship and vision that had lead Murray to three NCAA Division III National Wrestling Championships, building a foundation for 30 years of success (and still counting!).

In 2009, Murray and Pfuntner invited John Marcotte, then Vice President of North American Sales at Cybex International, to lead the company's expansion into the Carolinas. Another expansion in 2011 into New York City & Long Island has furthered the company's growth. After finishing as Precor’s top North American distributor in 2012 and 2013, ASF expanded into Georgia, Alabama, and Northern Florida in early 2014. In addition, we have been serving customers in West Virginia since 2015.

Since its inception 30 years ago, Advantage has become one of the most successful commercial fitness businesses in the United States. Advantage currently employs more than 70 people and distributes fitness equipment in New York, Pennsylvania, West Virginia, North Carolina, South Carolina, Southern Virginia, Alabama, Georgia, and Northern Florida.