Industry Insights

Why Some Gyms Are Offering Strength Training in a Group Setting

Beginning a strength training regimen can feel daunting or intimidating to someone without much experience in a gym. Hiring a personal trainer can be expensive. With the recent popularization of CrossFit and HIIT training groups, the concept of group strength training has spread throughout fitness culture.

While CrossFit as a movement has proven to be popular among some exercisers, others might look for a different strength training experience. This is where group education for strength training basics can be beneficial to your members and your bottom line.

LEARNING IN A GROUP SETTING

It’s common to see group exercise programs in aerobics, cardio, and functional training. This is because group work can be motivating and inspirational to exercisers. Athletes benefit greatly from being able to observe one another, especially in a strength training environment.

For a seasoned trainers’ perspective, we turned to Kim Hamilton, Advantage’s Business Development Manager and Escape Master Trainer. “In any group, there are people that are more technically efficient, and seeing that example makes others strive to do better and understand the benefits of moving better. For example, if you’re doing something that’s complex, like an Olympic lift, the benefits of moving with better form mean that you can lift more efficiently. Seeing someone else perform the lift can help you teach the form and push yourself in different ways.”

In addition, the group training environment can instill an overall sense of commitment and dedication. “Accountability is the number one motivating factor in group training – people enjoy the fact that there are people around to build a community and push them to do better.”

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“Everyone wants to feel like that they have some sense of community – that’s why group training is great; they’re working out with their friends. For example, I was teaching a group class at 6am. They were all parents, and they wouldn’t stop talking like it was cocktail hour. People meet people in group exercise classes because there are barriers being broken down – you’re sweaty, you’re vulnerable, and you’re struggling through something together, building a bond in a unique way,” Kim explains.

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DRAWBACKS TO GROUP WORK

“In terms of group training, people can be intimidated very easily. They create these high expectations for themselves where they have to be doing what everyone else is doing. It’s important to understand that strength training is a process, and not something that comes overnight. You need to be humble enough to start from square one and work your way up.”

There’s always a chance that a the lack of individual attention given to each student can cause lapses in form and technique. While the instructor can spend a small amount of individual time with each person, they cannot commit the same amount of attention that they would in a one-on-one session. In addition, different group classes can have different cultures, and depending on personal preferences, a group class may not be the right fit for everyone. In that case, it’s still great to offer the ability to meet and train one-on-one.

It's no secret that a large majority of gym memberships go unused, primarily due to lack of engagement leading to uninspired workouts. Group training in various specialties is a perfect way to boost motivation and retention in your fitness center. If you’re interested in bringing a group training program to your facility, contact us for a free consultation.

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KIM HAMILTON

Business Development Manager + Escape Master Trainer

Kim is focused on building relationships by sharing professional, in-depth knowledge of relevant and on-trend fitness solutions. She also facilitates and strengthens client partnerships by becoming a go-to resource for fitness facility planning and consultation.





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Spinning®: The Design of a Global Movement

Spinning®: The Design of a Global Movement

Not unbeknownst to many, the brand Spinning® is the company responsible for the birth, growth, and global success of the indoor spinning movement. So much so, that the brand has become synonymous with the activity itself.




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Expresso's Rally for the Y is the Perfect Fundraising Support for YMCAs

Expresso's Rally for the Y is the Perfect Fundraising Support for YMCAs

YMCAs aim to strengthen communities and promote healthy lifestyles and as a non-profit organization, they rely on financial support to achieve these goals. Expresso’s fourth annual Rally for the Y fundraising challenge is in full swing in YMCAs across America and riders are breaking a sweat and gathering pledge supporters for their local Ys.




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The 2018 Fall Frenzy is Almost Here!

In last year’s edition of Expresso’s Fall Frenzy, 2,074 riders from 186 college and university teams across the U.S. rode for an incredible 52,691 miles and burned over 1.75 million calories. Over the course of 10 days of tournament play, a total 148 days of riding were accumulated.

The Fall Frenzy has proven to be one of Expresso’s biggest annual competitions over the last 5 years, as schools and riders across North America compete head-to-head to log the most miles on their Expresso bikes. Often times each round of competition goes right up until the last minute, with just a few miles between eliminated teams and those moving on.

Binghamton University wins the 2017 Fall Frenzy!

Binghamton University wins the 2017 Fall Frenzy!

Last year, Binghamton University pushed to win the finals, edging out the runners-up in the championship by just 23.8 miles. Binghamton originally partnered with Advantage to install six Expresso S3 bikes in 2011, increased to eight Expresso HD bikes after engagement grew, and secured eight newly-released Expresso GO bikes in the last few months.

The 2018 Fall Frenzy’s qualifying round will begin at midnight (EST) on Wednesday, September 26th and run for 48 hours. Out of a pool of 218 registered college and university teams across the country, the top 16 teams with the most miles will advance to knockout play in the Sweet 16, Super 8, and Fearsome 4 rounds on their road to the Championship on October 24th and 25th.

For full details on this intense competition, check out Expresso’s website and the live leaderboard here.

Want to get your facility in on the buzz of Expresso’s competitive national and international challenges? View a list of upcoming events for clubs, YMCAs, and more!


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EXPRESSO NOW SUPPORTS AD CUSTOMIZATION

Place an ad or announcement in the home screen of your Expresso bike! 




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A Corporate Wellness Program Benefits Employers & Employees

A Corporate Wellness Program Benefits Employers & Employees

After a long work week, taking a trip to the gym on a Friday isn’t very appealing to most people. However, with more and more people sitting all week at sedentary office jobs, the need for exercise as a healthy daily routine is ever-increasing. So, if employees are too tired after work to travel to the gym, why not bring the gym to the office?




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PRECOR UNVEILS NEW 600 LINE: HERE ARE THE FACTS & FEATURES

PRECOR UNVEILS NEW 600 LINE: HERE ARE THE FACTS & FEATURES

The 600 Line fills the “Good” role in Precor’s new “Good, Better, Best” product offering. It is a fully featured commercial cardio line that delivers on the essentials with premium materials and club-level appearance and features.




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YOUR FIRST LOOK AT THE FUTURE OF NETWORKED FITNESS

YOUR FIRST LOOK AT THE FUTURE OF NETWORKED FITNESS

Precor has revolutionized networked-fitness with Preva. Now they’re taking interactive fitness to the next level with RunTV! Gone are the days of boring cardio workouts as members can “escape to the gym” with exciting and engaging interactive content.




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