As the year winds down it’s exciting to take a look back and appreciate all the great things we witnessed with our customers, our vendor partners, and the fitness industry in 2014. Let’s review the game tape…
NEW STRENGTH LINE FROM PRECOR
Precor, often known as the king of the cardio floor, made a push to progress their discovery selectorized strength line. By adding 6 new Advanced Motion (converging and diverging) stations, Precor turned a good selectorized strength lineup into a great one!
A NEW TREADMILL TOO!
After the successful launch of their new advanced motion strength line, Precor released one of the most exciting innovations of 2014 – the New Experience Series Treadmill. Not only does this new piece look stunning, it is also loaded with great features aimed to please users, operators AND service technicians alike. In just a short time Precor’s new tread has knocked it out of the park.
One of our favorite events of 2014 was the announcement of our distributor partnership with Escape Fitness out of the United Kingdom. Escape has been dominating the functional fitness market internationally, and we were extremely pleased to become their first distributor in the United States. Offering fun, colorful, state of the art solutions for anyone looking to add or upgrade a functional fitness space, Escape has quickly proven themselves to be a great addition to our portfolio of vendors. Cheers to these great products and great people across the pond!
EXPRESSO CHALLENGES THE STATUS QUO
While they may not be new to 2014, the monthly Expresso Bike Challenges hosted by Interactive Fitness Holdings (IFH) saw a lot of growth in participation this year. From the Titan 5000 to the Spring Breakaway and the Le Tour d’Expresso to the Fall Frenzy, IFH hosted at least one challenge every month. Just look to the Fall Frenzy challenge for proof of the increased participation in 2014, as this popular college cycling tournament grew from 93 school teams last year to 130 teams this year. That’s a 40% increase! We’ve always been believers in the Expresso bike’s ability to bring people together and create a unique culture through competition and community, so we’re thrilled to see more and more people catching on to the benefits of offering a team cardio experience!
OH YEAH…WE GREW!
With so many new things happening with our vendor partners, it’s easy to forget about our own big expansion in 2014. In February we were brave & crazy enough to add three more states to our sales territory, and nine months in we couldn’t be happier with that move. We LOVE being able to bring our products and services to Alabama, Georgia, and Northern Florida, and we’re eager to continue to build great relationships with some truly hospitable new southern customers!
Thanks again to all of you! Let’s make a toast to the great year that was 2014.