BOUTIQUE FITNESS STUDIOS: WHY YOU SHOULDN’T IGNORE THEM

The rapid growth of specialty boutique studios in the fitness industry is undeniable. The 2015 Health Club Consumer Report from IHRSA found that boutiques now drive $2.45 billion in monthly subscription revenues compared to $1.40 billion for traditional commercial fitness clubs. 

A recent article in Club Industry, brought to you by Precor, explains what makes these ultra-focuesd studios so attractive, why you can’t ignore this growing trend, and 5 ways to create a boutique offering in a traditional health club.

Check it out, here!

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