It’s always fun to take a moment at the end of the year and reflect on what was accomplished over the past 12 months. Here are a few of our biggest highlights in what proved to be a very busy 2016!


While there were no major territory expansions as there have been in year’s past, 2016 still had some major highlights for our team from an internal perspective.

Hall of Famers
The ASF team is a competitive bunch.  We’ve discussed it many times, and it’s what often leads to our success. This year, two of our biggest competitors claimed top honors, as both Robbie Waller and team captain, John Murray, earned Hall of Fame honors for each of their decorated wrestling careers. Following in his father’s footsteps, Robbie was inducted into the Pennsylvania Wrestling Coaches Association Hall of Fame.  John Murray, the longtime head coach at Ithaca College, was awarded the Lifetime Service to Wrestling award by the National Wrestling Hall of Fame.  Two big wins for our ASF Team!

New Tools
We were able to add something new to the toolbox in 2016, as we began to provide our customers with immersive and imaginative 3D layouts of their facilities.  This has helped us to better paint the picture of what a new room or upgrade can look like.


While our portfolio of vendors didn’t change much (just a few key additions), our product offering saw quite an expansion in the past year.

Precor Releases Record Number of New Products
Perhaps the biggest change of 2016 was the amount of new products that came from Precor this year, as they continued to prove why they are known for both quality and innovation.  Changes to their networked fitness, cardio, and strength lineups are still trickling in, and we are excited to provide updates and new product spotlights to show off these innovative and thoughtful new products in the coming months.

Expresso 2.0
The Expresso bike has been a staple in our arsenal for a long time.  It is a company AND customer favorite.  This past summer it received a major software upgrade with the release of Expresso 2.0, an upgrade designed with the rider’s engagement in mind.  We love it!

ASF Adds New Vendor Partners
We are always looking to polish our product offering so that we can best serve our customers’ needs and dreams.  In 2016, we formed new partnerships with WellbeatsSKLZand EXOS, which rounds out what we believe is the most robust and unique product lineup in the country.


It has always been important to us to build trust with our customers.  One of the best ways to do this that we’ve found is to host events that enable our customers to engage directly with our partners and see exactly what goes into the products we are selling. In 2016, we had a few events that provided the perfect opportunity to do just that:

Discover Precor 2016
Our Discover Precor events continue to be a big draw, and in September we were able to once again send a group of customers to the Precor Strength Plan in Greensboro, NC.  This time, however, we took a small detour to discover the new, beautiful fitness facility at UNC Greensboro just down installed by our very own! Customers were able to see the newest Precor products, meet the people who make them, and then see how they can be put together in a state-of-the-art facility!

New Product Expo
With some of our key vendors in town a few weeks ago, we thought it would be a good chance to let our customers come discover some of the newest products to be released in the near future.  On December 14th, we held our first ever New Product Expo right at our corporate offices in Ithaca, NY.  We previewed some exciting additions to our lineup, including the Escape Funxtion Experience Station, and even put a group of people through an intense new training program offered by Escape called Battle Fit. 

Ready to discuss your next project? Contact us to start a conversation.